PERFORMANCE
MARKETING
FOR TECH
SCALE-UPS

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Accelerate Your Tech Scale-up

You’ve secured your first million. Now, how do you navigate the journey to $10 million and beyond?

At Thoughtware, we specialize in scaling tech, AI, SaaS, Fintech, Edutech, and Martech companies through their most critical growth stages. As experienced tech founders with multiple successful exits, we understand your journey. Leverage our expertise to accelerate your scale-up and achieve your goals faster!

Our proprietary all-in-one solution includes strategy, communication tools, sales tools, positioning for capital raises, creative, copywriting, marketing automation, and digital/social campaign management, delivering streamlined performance marketing with a consistent flow of qualified leads.

Your story

Your Thoughtware

” One original thought is worth
a thousand mindless quoting.
Diogenes Laertius

Unleash your

Typewriter Effect

Thoughtware

We transform your origin story into a unique,
compelling and consistent narrative that captures
your audience’s imagination, positioning you as
the market leader and category innovator.



We handle everything from A to Z, combining
thought leadership, smart marketing automation
with strategic go-to-market execution.
This way, you get a steady stream of qualified leads,
fine-tuned sales tools and steps, shorter sales cycles,
and most importantly, more deals!


At Thoughtware, we’re not just a service provider;
we’re a highly specialized and trusted partner,
dedicated to helping our clients scale
to new heights.

We transform your origin story into a unique, compelling and consistent narrative that captures your audience’s imagination, positioning you as the market leader and category innovator.

We handle everything from A to Z, combining thought leadership, smart marketing automation with strategic go-to-market execution. This way, you get a steady stream of qualified leads, fine-tuned sales tools and steps, shorter sales cycles, and most importantly, more deals!

At Thoughtware, we’re not just a service provider; we’re a highly specialized and trusted partner, dedicated to helping our clients scale to new heights.
Thoughtware is the modern day equivalent
of brand equity, a tangible asset that will
scale your business to new heights.
Thoughtware is the modern day equivalent of brand equity, a tangible asset that will scale your business to new heights.

HOW WE DO IT!

01

From Origin Story to
Thougthware
With our unique method, we turn your origin story into a powerful, distinctive narrative. That’s our specialty. This story captivates across media, engaging your audience and establishing you as a category market leader and innovator.

Thoughtware is brand equity, a valuable asset that turns ideas into engagements, engagements into conversations, and conversations into leads, scaling your business to new heights.

02

Communication
Blueprint
We transform your Thoughtware into a powerful communications blueprint, serving as the backbone of your story from elevator pitch to podcast. Consistent messaging and engaging content capture the high ground, ensuring impact across all channels.

03

Sales Funnel Tools:
For tech scale-ups, long sales cycles can be daunting. We specialize in transforming these challenges into opportunities. With our in-depth knowledge of tech and SaaS companies, we develop tailored sales tools that dramatically shorten your sales cycle. By leveraging our expertise, we compress these cycles from years to months, delivering extraordinary results and equipping you with the advanced tools needed for success.

04

Elevate Your Capital Raising
Game with Thoughtware
From crafting compelling pitch decks to ensuring your forecast numbers tell a consistent and convincing story, we provide the full package. Our unique method turns your origin story into a powerful narrative, pitch deck, and forecast model that captures the attention of VC investors, positioning you as a market leader.

05

Maximize Campaign Management and Lead Generation with Thoughtware
We excel in optimizing campaign management and lead generation across all key channels, including LinkedIn, Google, Instagram, web, direct email, and more.

Our performance-driven approach ensures that every campaign is meticulously measured and fine-tuned for maximum lead generation.

We create compelling, targeted campaigns that capture your audience’s attention and drive meaningful engagement. Thoughtware transforms scattered marketing efforts to strategically executed and continuously optimized campaigns. Guaranteeing superior results and business growth.

Contact Us

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Kirontech, an AI leader in detecting fraud, waste, abuse, and errors (FAWE), partnered with Thoughtware to refine their go-to-market and client engagement strategies.

Working together, we reinvented Kirontech’s messaging from a technical internal focus to a value-driven narrative. This new approach centered around empowering health insurers with the Intelligent Health Payer model, a system that combines intelligence and operations for superior outcomes.

Understanding Kirontech’s B2B sales process, Thoughtware created a series of Product Plans. These “stepping-stone” packages offer incremental value, delivering AI’s full potential in healthcare payment.

This refined strategy significantly shortened Kirontech’s sales cycle from years to months, resulting in numerous client wins. This success and close collaboration underpinned a successful follow-on capital raise.

Omar Chebli, CEO of Kirontech, said, “The outcome has been transformational for our company and helped us better understand our own business.”
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Thoughtware employed its BPX (Brand, People, Xperience) strategy to redefine iContact’s market positioning. By aligning and packaging iContact’s intrinsic commitment to its clients’ brand, unprecedented levels of employee engagement, and unparalleled customer experience, we positioned iContact as a global leader in Customer Experience outsourcing.

Thoughtware transformed iContact’s online presence and direct marketing strategy/execution, leading to a remarkable increase in visibility and market penetration.

Results: Within one year, iContact’s online visits doubled, and the company saw a fourfold increase in visits from the US target market. This surge solidified iContact’s reputation in the competitive Customer Experience landscape, making it a leading niche CX player.

For more on iContact’s approach, visit iContact’s Method Platform.
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Thoughtware partnered with ServCraft to develop the ServCraft Mastery platform, an innovative hub designed to elevate Trade Services businesses.

Leveraging Thoughtware’s expertise, the platform offers highly-targeted content that differentiates ServCraft in a competitive market.

By providing practical learning modules tailored for trade professionals supported by expert business coaches, ServCraft Mastery gained support from trade industry association leaders. This endorsement amplified the brand’s reach and established ServCraft as a trusted resource.

The innovative approach of combining tailored content, expert coaches, and industry partnerships created deep value, empowering trade professionals to grow their businesses efficiently utilizing Servcraft’s expertise, resources and software.

See ServCraft Mastery
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Get Started! with Thoughtware

Please fill in your details below sharing a short overview of your requirement. One of our representatives will contact you within 24 hours to discuss a Thoughtware Plan that best meets your requirements.