Your Proven SaaS & AI Go-to-Market Partner
We build Go-to-Market systems for SaaS & AI founders who need commercial outcomes.
Based on a playbook that’s proven in the trenches.
See the Playbook

3x

SQL Volume
driven by upstream Enablement Marketing™

+30%

Increase in SQL-to-Win Rate
enabled through ABM Accelerator™

+100%

ARR Growth
driven by full-funnel GTM execution

Trusted by B2B SaaS & AI companies

We do it differently. We craft integrated Marketing & Sales Go-to-Market systems for B2B SaaS & AI companies designed for one purpose: a machine that delivers pipeline, shortens sales cycles, and carves out your category.

We engaged Thoughtware to help us refine our go-to-market and client engagement model. Mike took the time to understand our business and worked closely with us to develop and successfully implement the strategy.
Omar Chelbi
CEO Kirontech

Mike and the Thoughtware team have been phenomenal in co-creating and supporting our go-to-market strategy! Their flexible and agile approach together with the attention to detail have delivered outstanding results!

Charles Freedman
CEO Servcraft

Thoughtware has been born out of a founder mindset and that has given them unique insight on how to craft an offering for early stage businesses. They take the time to understand the business and its products and services.
Brent Shahim
Managing Partner
Venture Captialworks
Thoughtware has transformed the fluid business. We’ve achieved a 300% increase in qualified leads, a 70% reduction in sales cycle time, and a 100% increase in deals landed – proving that when story, strategy, and go-to-market system align, market dominance follows.
Chris Cochrane
Founder & CEO, fluid

Whilst still in the foundational phase of our engagement, we’re already encouraged by the Thoughtware’s thoughtful insights and collaborative approach. Their strategic direction gives us confidence in the long-term success of our marketing efforts and sales strategies.
Saul Symanowitz
Founder and Director, BEE123

From Overlooked
to Overachieving.

Thoughtware goes beyond marketing services. Each offering is specialized – an integrated lever for growth, designed to solve the real blockers in your B2B SaaS or AI funnel.

Strategy & Positioning

Positioning Isn’t Storytelling. It’s How You Defend ARR.


In SaaS and AI, the best story wins. But the best story is grounded in commercial truth. Most GTM strategies are a collection of disconnected activities – funnel fluff that burns cash and delivers vanity metrics.


Demand & Conversion
Funnels

We don’t wait for demand; we manufacture it.


Using our Enablement Marketing™ framework, we build performance funnels with utility-driven offers that educate, qualify, and convert leads at 3x traditional digital agency benchmarks.

Sales Velocity & ABM

We turn stalled pipelines into deal velocity.

Our proprietary ABM Accelerator™ aligns every stakeholder in the deal-from the tech lead to the CFO-compressing your SQL-to-Win timeline and closing bigger deals, faster.

Our Services

Our services are interconnected systems designed for one purpose: to grow your pipeline, accelerate your sales cycle, deliver predictable growth and increase your company’s valuation.
Strategy & Positioning
Buyer Journey Demand Generation
Lead Generation & Conversion Funnels
Sales Funnel Management
Thought Leadership & Content Engine
Paid Media Execution (Search & Social)
Founder-Led Organic Social Growth
Microsites & Conversion Landing Pages
Marketing Automation & Funnel Ops
Strategy Icon

We build your GTM narrative from the inside out.

Positioning isn't a tagline; it's how you grow and defend ARR and expand margins. We use our Origin Story to Market Positioning™ method to build a defensible narrative that's grounded in your unique truth and aligned with your customer's real-world blockers.

Explore Our Services
Strategy Icon

We don't wait for demand. We manufacture it.

We create campaigns that meet your buyers long before they start searching for solutions. Using our Enablement Marketing™ framework, every asset we create - from toolkits to forecast simulators - is designed to deliver conversion-ready value, not just content. It's not about waiting for intent; it's about creating it.

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Strategy Icon

We build funnels that convert, not just collect.

Our Performance-Based Funnels are engineered for high-consideration B2B SaaS and AI solutions. We guide buyers, qualify their intent, and give your sales team everything they need to close. If an asset doesn't bring you closer to pipeline or proof, we don't ship it.

Explore Our Services
Strategy Icon

We turn stalled pipelines into deal velocity.

The ABM Accelerator™ is our proprietary system for compressing the SQL-to-Win timeline. We get every stakeholder-from the technical lead and CFO to the head of ops-aligned to a single ROI vision. This is the conversion partnership you need after the lead lands.

Explore Our Services
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We turn your founder IP into a system that builds authority.

In SaaS and AI, trust and clarity win. We create with intentionality. We build a founder-led Content Engine that turns your lived experience into a full-stack system using podcasts, social-proof and sequencing, and your real voice. It anchors your thought leadership and drives qualified inbound demand.

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Strategy Icon

We combine founder narrative with funnel science.

Our paid media works because it's powered by utility-driven content and real proof points from your GTM strategy. No more generic CTAs and high CPLs. We run campaigns that educate, qualify, and convert high-consideration buyers

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We turn technical founders into category creators.

B2B growth is human. Buyers want to buy from the team they trust. We build scalable LinkedIn playbooks tied directly to your ICP and personal brand, ensuring your content serves a single purpose: connection that leads to conversion.

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Strategy Icon

We design digital spaces that sell.

For complex SaaS and AI products, clarity sells. Our Enablement Landing Pages™ convert because they educate first, then offer.

We follow a simple, proven layout: Problem > Proof > Pathway.
These aren't websites; they're conversion assets

Explore Our Services
Strategy Icon

We automate signals, not noise

We implement lean, effective tech stacks (HubSpot, Instantly, MongoDB) that support the GTM funnel and empower your sales team, avoiding over-engineered complexity. We build signal-based journeys that respond to real buyer behavior, not static lists.

Explore Our Services
Thoughtware.lab

Client

Success 

Stories

Kirontech, an AI leader in detecting fraud, waste, abuse, and errors (FAWE), partnered with Thoughtware to refine their go-to-market and client engagement strategies. Working together, we reinvented Kirontech’s messaging from a technical internal focus to a value-driven narrative. This new approach centered around empowering health insurers with the Intelligent Health Payer model, a system that combines intelligence and operations for superior outcomes.

Understanding Kirontech’s B2B sales process, Thoughtware created a series of Product Plans. These “stepping-stone” packages offer incremental value, delivering AI’s full potential in healthcare payment.

This refined strategy significantly shortened Kirontech’s sales cycle from years to months, resulting in numerous client wins. This success and close collaboration underpinned a successful follow-on capital raise.

Omar Chebli, CEO of Kirontech, said, “The outcome has been transformational for our company and helped us better understand our own business.”
Omar Chelbi
CEO Kirontech
Thoughtware.lab

Client

Success 

Stories

Thoughtware has been born out of a founder mindset and that has given them unique insight on how to craft an offering for early stage businesses. They take the time to understand the business and its products and services.

Their deep understanding of their client offering means they add value in crafting and refining the product before simply launching into a marketing effort. This has been fundamental in assisting our portfolio

Brent Shahim
Managing Venture Captialworks
Thoughtware.lab

Client

Success 

Stories

Thoughtware partnered with ServCraft to develop the ServCraft Mastery platform, an innovative hub designed to elevate Trade Services businesses. Leveraging Thoughtware’s expertise, the platform offers highly-targeted content that differentiates ServCraft in a competitive market. By providing practical learning modules tailored for trade professionals supported by expert business coaches, ServCraft Mastery gained support from trade industry association leaders. This endorsement amplified the brand’s reach and established ServCraft as a trusted resource.

The innovative approach of combining tailored content, expert coaches, and industry partnerships created deep value, empowering trade professionals to grow their businesses efficiently utilizing Servcraft’s expertise, resources and software.

See ServCraft Mastery
Charles Freedman
CEO ServCraft
Thoughtware.lab

Client

Success 

Stories

Thoughtware employed its BPX (Brand, People, Xperience) strategy to redefine iContact’s market positioning. By aligning and packaging iContact’s intrinsic commitment to its clients’ brand, unprecedented levels of employee engagement, and unparalleled customer experience, we positioned iContact as a global leader in Customer Experience outsourcing. Thoughtware transformed iContact’s online presence and direct marketing strategy/execution, leading to a remarkable increase in visibility and market penetration.

Results: Within one year, iContact’s online visits doubled, and the company saw a fourfold increase in visits from the US target market. This surge solidified iContact’s reputation in the competitive Customer Experience landscape, making it a leading niche CX player.
Clinton Cohen
CEO iContact
Thoughtware.lab

Client

Success 

Stories

The Brief: Fluid aimed to structure, automate, and bring accuracy to complex global tax data but lacked positioning and a growth engine. Thoughtware transformed it into a global SaaS category leader.

The Journey: Strategy & Positioning: Thoughtware highlighted Fluid’s core IP—the Tax Data Lake—and productized it into scalable offerings, creating a defensible AI-driven tax automation platform. Sales Velocity & ABM: Proprietary ABM Accelerator™ aligned stakeholders, reducing deal cycles from nine months to weeks. Demand & Conversion Funnels: Fluid Talk podcast/webinar platform drove thought leadership and lead generation, attracting hundreds of tax and finance professionals.

The Result: Unified brand, faster sales, hundreds of executive leads, new partnerships, and measurable growth: 300% more qualified leads, 70% faster deals, 100% increase in deals landed.
Chris Cochrane
Founder & CEO fluid Global Tax Core Services

We’ve Lived the Slow Quarters, the Investor Pushback, and the Winning Exits

Our playbook wasn’t born in a boardroom – it was forged in the trenches of scaling, leading, and exiting multiple tech companies. We’ve been where you are.

Multiple Successful Exits

We’ve built, scaled, and guided companies through acquisition.

Shortened Sales Cycles by Up to 75%

Our framework consistently reduces sales time and increases velocity.

3× SQL Growth in 12 Months

Our funnel methodology turns leads into qualified pipeline fast.
“Thoughtware didn’t just give us a message, they gave us a system. Our CPL dropped by 52% and MQL volume tripled in one quarter.”
— Founder, AI Compliance Platform

Want to work with us?
Drop us a DM...

Stop Doing Funnel Theatre.
Start Building Your Unfair Advantage.

Your market is won or lost on the strength of your Go-to-Market.
If your current strategy isn’t delivering pipeline or proof, let’s talk.
See the exact frameworks we use to help founders win their SaaS and AI categories.
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Thoughtware partnered with ServCraft to develop the ServCraft Mastery platform, an innovative hub designed to elevate Trade Services businesses.

Leveraging Thoughtware’s expertise, the platform offers highly-targeted content that differentiates ServCraft in a competitive market.

By providing practical learning modules tailored for trade professionals supported by expert business coaches, ServCraft Mastery gained support from trade industry association leaders. This endorsement amplified the brand’s reach and established ServCraft as a trusted resource.

The innovative approach of combining tailored content, expert coaches, and industry partnerships created deep value, empowering trade professionals to grow their businesses efficiently utilizing Servcraft’s expertise, resources and software.

See ServCraft Mastery
X Close
X Close
Thoughtware employed its BPX (Brand, People, Xperience) strategy to redefine iContact’s market positioning. By aligning and packaging iContact’s intrinsic commitment to its clients’ brand, unprecedented levels of employee engagement, and unparalleled customer experience, we positioned iContact as a global leader in Customer Experience outsourcing.

Thoughtware transformed iContact’s online presence and direct marketing strategy/execution, leading to a remarkable increase in visibility and market penetration.

Results: Within one year, iContact’s online visits doubled, and the company saw a fourfold increase in visits from the US target market. This surge solidified iContact’s reputation in the competitive Customer Experience landscape, making it a leading niche CX player.

For more on iContact’s approach, visit iContact’s Method Platform.
X Close
X Close
Kirontech, an AI leader in detecting fraud, waste, abuse, and errors (FAWE), partnered with Thoughtware to refine their go-to-market and client engagement strategies.

Working together, we reinvented Kirontech’s messaging from a technical internal focus to a value-driven narrative. This new approach centered around empowering health insurers with the Intelligent Health Payer model, a system that combines intelligence and operations for superior outcomes.

Understanding Kirontech’s B2B sales process, Thoughtware created a series of Product Plans. These “stepping-stone” packages offer incremental value, delivering AI’s full potential in healthcare payment.

This refined strategy significantly shortened Kirontech’s sales cycle from years to months, resulting in numerous client wins. This success and close collaboration underpinned a successful follow-on capital raise.

Omar Chebli, CEO of Kirontech, said, “The outcome has been transformational for our company and helped us better understand our own business.”
X Close