Our Services

Our services are precision-built components of a proven revenue-generating system. Each one is designed to do what matters most: fuel pipeline growth, shorten time-to-close, and increase the strategic value of your business – a proven system we’ve used to help SaaS and AI founders shift from traction to breakout scale.

01

Strategy & Positioning
We build your GTM narrative from the inside out.
Positioning isn’t a tagline; it’s how you defend ARR and expand margins. We don’t slap a generic message on your product. We use our Origin Story to Market Positioning™ method to build a defensible narrative that’s grounded in your unique truth and aligned with your customer’s real-world blockers.

What You Get: A GTM narrative that scales because it connects your product to the problems your ICP is willing to pay to solve.

The Outcome: Clarity that resonates across your entire GTM-from sales calls to ad copy. At ServCraft, this method lifted engagement across all channels and became the core of their conversion strategy.

02

Buyer Journey Demand Generation
We build your GTM narrative from the inside out.
We create campaigns that meet your buyers long before they start searching for solutions. Using our Enablement Marketing™ framework, every asset we create – from toolkits to forecast simulators – is designed to deliver conversion-ready value, not just content. It’s not about waiting for intent; it’s about creating it.

What You Get: Structured campaigns that turn problem-aware leads into sales conversations.

The Outcome: A predictable flow of high-intent leads. We’ve built upstream offers that quadrupled funnel entry rates from cold audiences

03

Lead Generation & Conversion Funnels
We build funnels that convert, not just collect.
Our Performance-Based Funnels are engineered for high-consideration B2B SaaS and AI solutions. We guide buyers, qualify their intent, and give your sales team everything they need to close. If an asset doesn’t bring you closer to pipeline or proof, we don’t ship it.

What You Get: Funnel offers and logic designed to turn clicks into cash.

The Outcome: A dramatic increase in conversion velocity. In one client, implementing the ABM Accelerator, tripled the SQL conversion rate.

04

ABM Accelerator™

Sales Funnel Management
We turn stalled pipelines into deal velocity.
The ABM Accelerator™ is our proprietary system for compressing the SQL-to-Win timeline. We get every stakeholder-from the technical lead and CFO to the head of ops-aligned to a single ROI vision. This is the conversion partnership you need after the lead lands.

What You Get: A repeatable process for removing friction and aligning buying committees in complex deals.

The Outcome: Shorter sales cycles and fewer drop-offs. This methodology, proven with our SaaS and AI clients, moves entire deals forward, faster.

The ABM Accelerator™ is our proprietary system for compressing the SQL-to-Win timeline. We get every stakeholder-from the technical lead and CFO to the head of ops-aligned to a single ROI vision. This is the conversion partnership you need after the lead lands.

What You Get: A repeatable process for removing friction and aligning buying committees in complex deals.

The Outcome: Shorter sales cycles and fewer drop-offs. This methodology, proven with our SaaS and AI clients, moves entire deals forward, faster.

05

Thought Leadership & Content Engine
We turn your founder IP into a system that builds authority.
In SaaS and AI, trust and clarity win. We create with intentionality. We build a founder-led Content Engine that turns your lived experience into a full-stack system using podcasts, social-proof and sequencing, and your real voice. It anchors your thought leadership and drives qualified inbound demand.

What You Get: A content machine that positions you as the definitive voice in your category.

The Outcome: Inbound leads who already believe you’re the solution. The Sudor “Just Own It” Community Playbook uses this model to shift brand perception and trigger a sustained increase in user activation.

06

Paid Media Execution (Search & Social)

We combine founder narrative with funnel science.
Our paid media works because it’s powered by utility-driven content and real proof points from your GTM strategy. 
No more generic CTAs and high CPLs. We run campaigns that educate, qualify, and convert high-consideration buyers

What You Get: Narrative-led ad campaigns tied directly to your funnel metrics.

The Outcome: Ads that actually perform.

07

Founder-Led Organic Social Growth

We turn technical founders into category creators.
B2B growth is human. Buyers want to buy from the team they trust. We build scalable LinkedIn playbooks tied directly to your ICP and personal brand, ensuring your content serves a single purpose: connection that leads to conversion.

What You Get: A social presence that builds authentic market authority, not just impressions.

The Outcome: A powerful personal brand that drives business results.

08

Microsites & Conversion Landing Pages

We design digital spaces that sell.
For complex SaaS and AI products, clarity sells. Our Enablement Landing Pages™ convert because they educate first, then offer.

We follow a simple, proven layout: Problem > Proof > Pathway. These aren’t websites; they’re conversion assets.

What You Get: Campaign microsites and landing pages engineered to simplify your value proposition and drive action.

The Outcome: Conversion rates that outperform your main homepage.

09

Marketing Automation & Funnel Ops
We automate signals, not noise
We implement lean, effective tech stacks (HubSpot, Instantly, MongoDB) that support the GTM funnel and empower your sales team, avoiding over-engineered complexity. We build signal-based journeys that respond to real buyer behavior, not static lists.

What You Get: An automated funnel that tracks intent, qualifies behavior, and routes deals efficiently.

The Outcome: Increased sales velocity.

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Unlock the playbook trusted by SaaS & AI founders to turn strategy into real revenue.

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Thoughtware partnered with ServCraft to develop the ServCraft Mastery platform, an innovative hub designed to elevate Trade Services businesses.

Leveraging Thoughtware’s expertise, the platform offers highly-targeted content that differentiates ServCraft in a competitive market.

By providing practical learning modules tailored for trade professionals supported by expert business coaches, ServCraft Mastery gained support from trade industry association leaders. This endorsement amplified the brand’s reach and established ServCraft as a trusted resource.

The innovative approach of combining tailored content, expert coaches, and industry partnerships created deep value, empowering trade professionals to grow their businesses efficiently utilizing Servcraft’s expertise, resources and software.

See ServCraft Mastery
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Thoughtware employed its BPX (Brand, People, Xperience) strategy to redefine iContact’s market positioning. By aligning and packaging iContact’s intrinsic commitment to its clients’ brand, unprecedented levels of employee engagement, and unparalleled customer experience, we positioned iContact as a global leader in Customer Experience outsourcing.

Thoughtware transformed iContact’s online presence and direct marketing strategy/execution, leading to a remarkable increase in visibility and market penetration.

Results: Within one year, iContact’s online visits doubled, and the company saw a fourfold increase in visits from the US target market. This surge solidified iContact’s reputation in the competitive Customer Experience landscape, making it a leading niche CX player.

For more on iContact’s approach, visit iContact’s Method Platform.
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Kirontech, an AI leader in detecting fraud, waste, abuse, and errors (FAWE), partnered with Thoughtware to refine their go-to-market and client engagement strategies.

Working together, we reinvented Kirontech’s messaging from a technical internal focus to a value-driven narrative. This new approach centered around empowering health insurers with the Intelligent Health Payer model, a system that combines intelligence and operations for superior outcomes.

Understanding Kirontech’s B2B sales process, Thoughtware created a series of Product Plans. These “stepping-stone” packages offer incremental value, delivering AI’s full potential in healthcare payment.

This refined strategy significantly shortened Kirontech’s sales cycle from years to months, resulting in numerous client wins. This success and close collaboration underpinned a successful follow-on capital raise.

Omar Chebli, CEO of Kirontech, said, “The outcome has been transformational for our company and helped us better understand our own business.”
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