What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert.

Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.

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Thoughtware partnered with ServCraft to develop the ServCraft Mastery platform, an innovative hub designed to elevate Trade Services businesses.

Leveraging Thoughtware’s expertise, the platform offers highly-targeted content that differentiates ServCraft in a competitive market.

By providing practical learning modules tailored for trade professionals supported by expert business coaches, ServCraft Mastery gained support from trade industry association leaders. This endorsement amplified the brand’s reach and established ServCraft as a trusted resource.

The innovative approach of combining tailored content, expert coaches, and industry partnerships created deep value, empowering trade professionals to grow their businesses efficiently utilizing Servcraft’s expertise, resources and software.

See ServCraft Mastery
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Thoughtware employed its BPX (Brand, People, Xperience) strategy to redefine iContact’s market positioning. By aligning and packaging iContact’s intrinsic commitment to its clients’ brand, unprecedented levels of employee engagement, and unparalleled customer experience, we positioned iContact as a global leader in Customer Experience outsourcing.

Thoughtware transformed iContact’s online presence and direct marketing strategy/execution, leading to a remarkable increase in visibility and market penetration.

Results: Within one year, iContact’s online visits doubled, and the company saw a fourfold increase in visits from the US target market. This surge solidified iContact’s reputation in the competitive Customer Experience landscape, making it a leading niche CX player.

For more on iContact’s approach, visit iContact’s Method Platform.
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Kirontech, an AI leader in detecting fraud, waste, abuse, and errors (FAWE), partnered with Thoughtware to refine their go-to-market and client engagement strategies.

Working together, we reinvented Kirontech’s messaging from a technical internal focus to a value-driven narrative. This new approach centered around empowering health insurers with the Intelligent Health Payer model, a system that combines intelligence and operations for superior outcomes.

Understanding Kirontech’s B2B sales process, Thoughtware created a series of Product Plans. These “stepping-stone” packages offer incremental value, delivering AI’s full potential in healthcare payment.

This refined strategy significantly shortened Kirontech’s sales cycle from years to months, resulting in numerous client wins. This success and close collaboration underpinned a successful follow-on capital raise.

Omar Chebli, CEO of Kirontech, said, “The outcome has been transformational for our company and helped us better understand our own business.”
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